If you are new to SEO, there is a lot of information you need to know to help you achieve your set goals. In a nutshell, SEO focuses on using keywords and great content to rank sites high on search engines. However, having your page rank high in search results is not an easy task because you will have to employ both SEO skills and experience. If you are a newbie in SEO, you can start off by getting directions and advice from an SEO professional. Most businesses today are dependent on the internet to market their goods and services. Therefore, SEO is one of the methods business people are relying on to get new customers whilst maintaining the ones they already have. Here are top 5 tips for SEO newbies:
- Shorten your page titles
You should ensure that you have short page titles to guarantee that the whole title will appear upon a search. If you have a very long title, your site might be ranked lowly or worse fail to be ranked on search engines because the title is inconclusive. While still on page titles, you should know that Google only shows a certain number of title characters in their search results. Therefore, if you exceed the number of characters, you have no chance of having a better ranking.
- Have a Meta description on your site
A Meta description is vital because it describes your page to your users and search engines. This helps the users understand what your page is all about and depending on your content, a Meta description will help you have a good ranking. Previously, Meta descriptions were recommended to have 165 characters or even less but in 2017, Meta description has been expanded to 275 characters. You should, therefore, be keen about the length of your Meta description because it’s a factor considered by search engines when ranking your site.
- Avoid adding Meta keywords
A while ago, Meta keywords were used to rank pages but nowadays they are not. Therefore, you should avoid using them because they usually tip your users to your competitors who use the same keywords. If you use these keywords, there is a high chance that when a user searches through search engines will end up being redirected to another site which uses the keywords or ranks higher than your site.
- Make sure you use just one H1 tag
H1 tag is regarded to be the most important text on a site because it helps search engines understand what your page is all about. Therefore, to avoid penalties or confusing search engines what your page is all about, you should refrain from having more than one H1 tag. If you don’t know the right tag to use or how to choose the ideal H1 tag, seek help from a professional SEO to help you get started.
- Stay on topic
The web content you have on your site should be focused to help your users get as much information as possible. One of the main reasons why users frequent a site is due to its usefulness and this is determined by the quality of information a site is offering. If you stay on topic and offer great content to your users, they will frequent your site boosting your ranking and referring other users to use the same site. However, to do this, you will have done research well by gathering information from numerous sources and sticking to the topic of discussion.
If you adhere to these five tips, your site will definitely have good content and eventually rank high in search engines. However, understand that you cannot become a pro overnight. You need to be committed to read a lot and seek help and advice from other SEO personnel because everyone needs help from time to time.